MIRAJ PARIKH - Director
As a director at Spark Communications, Miraj oversees broadcast negotiations for several major accounts. With a career focused on the media habits of the male audience, Miraj redefines the art of engaging the elusive male demographic as its media preferences continue to evolve. More than a decade of experience with broadcast and sports investment provides a strong groundwork for Miraj’s alignment of broadcast with the digital world as the two become more seamless. In fact, Miraj was one of the first to go to the 2007 upfront market with a digital team in tow. Miraj believes that digital extensions should be sold in tandem with broadcast as the computer, mobile and television screens continue to merge.