TODD KIRBY - Strategic Research
As the head of research for Spark, Todd Kirby brings the consumer media perspective to bear on the most critical client decisions across the agency’s operations. As such, he is responsible for discovering, facilitating and integrating fact-based consumer insight across all media. With over 15 years’ experience in the advertising agency industry, Todd joined Spark after almost a decade managing primary and secondary research on behalf of General Motors. Todd holds a unique joint Master’s Degree in International and Intercultural Communications from the University of Denver as well as a dual degree in Communications and Psychology from the University of Michigan.