SHELBY SAVILLE - SVP, Director
With a focus on the digital future, Shelby is constantly challenging the current interactive model to achieve better integration as all media channels evolve toward digital. Recently, her innovation in the search marketing arena earned high honors at the 2007 Interactive Advertising Bureau MIXX Awards during Advertising Week in New York. Managing several of the industry’s most active digital spenders, Shelby is dedicated to fostering a culture of flexibility by allowing for beta-testing and consumer-focused campaign management that is able to change instantaneously – much like today’s consumer. Currently, Shelby’s work is garnering industry attention for advancements in video that allow consumers to control their experiences with her clients’ brands. A revered industry spokesperson, Shelby is frequently quoted by business writers in The New York Times, The Wall Street Journal, BusinessWeek and beyond on marketing issues pertaining to consumer media trends and the latest news affecting the digital media community.