VICKIE SZOMBATHY - VP, Director
A veteran media specialist with nearly three decades of experience in the advertising business, Vickie is a change agent within the industry, serving as both the American Association of Advertising Agencies’ business-to-business committee chairwoman and the American Business Media’s media advisory board chairwoman. At Spark, Vickie leads strategy and investment for many of Spark’s global accounts, encompassing categories from consumer retail to construction equipment.

Named to the Media Industry Newsletter’s exclusive “Sweet Sixteen” list in 2007 for innovation in print media, Vickie was recognized for her advances in print brands utilizing digital extensions. She has also recently been named to BtoB Magazine’s Who’s Who in B-to-B as well as its Best and Brightest Media Strategists. Vickie can be seen speaking at a variety of advertising industry events, from the future-focused to the medium-specific.