NANCY ROTH - VP, Director
With more than 20 years of media experience, Nancy brings a wealth of expertise to Spark as a strategic director. Nancy’s media work is instantly recognizable for its strategic focus, and she has received global recognition for innovative, insight-driven communications programs that created a strong connection between consumers and her clients’ brands. In recent times, many of these campaigns have hinged on the role of digital media in today’s consumer lifestyle. A winner of several back-to-back Effie awards, Nancy has also built a reputation for delivering strong business results and ROI for her clients. Nancy is one of Spark’s most sought-after strategists, having managed many landmark branding initiatives throughout her career, including Citicorp’s re-brand to Citibank.