REBECCA ERLICH - Director
As a director at Spark Communications, Rebecca brings a decade of experience to connecting with parents and kids. Rebecca currently manages creative media strategy for several accounts focused on this powerful consumer audience. Rebecca is Spark’s resident youth expert, overseeing several accounts appropriate for tweens and the echo boomer generation (ages 17-28). Known for creating industry-defining strategic programs, Rebecca’s work was recently recognized for her youth-focused telecom client. She launched an OOH campaign engaging young adults in New York City and received industry acclaim for leveraging the pride and unique attitudes of the many boroughs of New York. In 2004, Rebecca’s work engaging a young audience through cinema received a Mediaweek Plan of the Year honor for LEGO.