KEN ZASKY - President/Founder
With a dual expertise in media services and business management, Spark Communications President Ken Zasky cultivates a unique agency culture – dedicated to delivering strong business results by leveraging the newest and most effective methods of linking people to brands. Ken built his agency career by creating new media opportunities for blue-chip marketers such as P&G, McDonald’s and Miller Brewing Company. A pioneer in his days as a media strategist, Ken’s work was awarded the industry’s first Integrated Marketing Excellence Effie award. Under his leadership, Spark lives up to Ken’s promise of creating industry-defining communications programs, that have earned recognition at Cannes, the Effies, the MediaPost Creative Media Awards and the Business Marketing Association ACE Awards, to name a few.

Educated at Northwestern’s Kellogg Graduate School of Business, Ken exemplifies successful partnerships through strong delivery on client objectives. Under his guidance, Spark has earned a reputation for model collaboration and a highly adaptive service structure. Ken is active in the Chicago Advertising Federation and frequently judges media award programs throughout the year.