Home | Capabilities

Spark Communications is a full-service media agency with a digital core. Spark has built a marketplace reputation for openly embracing the opportunities of emerging communications. We pride ourselves on fostering a culture of invention, testing and out-in-front ideas that can rapidly move from conception to reality through our agile service model.

One of the unique advantages of being connected to the SMG global community is the sharing of worldwide resources. This includes significant dollars invested in research, proprietary tools, global partnerships and access to over 110 offices worldwide.

We provide communications services in the following areas:

Strategic Planning
Utilizing the Connections that Captivate™ approach, we can create insight-driven total communications programs that will ignite your brand.

Research, Insights and Analytics
Our clients have access to unparalleled global proprietary tools, research and resources. Spark’s consumer context planning department can also execute custom research programs for our clients based on their specific consumer objectives, leading to a deeper level of consumer understanding and a stronger link to their brand. We can also facilitate the development of consumer insights and measurement programs utilizing syndicated data.

Investment / Activation
Handling investment for some of the world’s most dynamic brands, Spark Communications is a prominent player in the media marketplace with a firm belief in forging strong relationships with our vendors to secure preferential treatment for our clients. We are active in broadcast, print, OOH, direct response, ambient, search, social media, online, online video, branded entertainment, sports entertainment, multicultural marketing and any opportunity to link people to brands.

Consultancy/Project
We provide strategic marketing counsel to clients with needs ranging from establishing a consumer target, managing a media budget or building a new brand from the ground up.